Why is the series called "Bleach"?

He wanted to name it black but decide to name it white but then named it Bleach because white was too plain. Bleach is a pretty cool and unique name for an anime if u ask me. U should try watching Code Geass if you havent. You will love it after the first 3 episodes. If you want to know more about Bleach google search Bleach Anime Wiki and it will bring up sites like bleachwikia or wikipedia (u should really try this). This will also help to know about other anime if you are trying to create your own. Did you know Bleach almost didnt make it into a manga until Akira Toriyama (creator of Dragonball and also credited for inspiring almost every action manga/anime) wrote a letter to Tite Kubo telling him to never give up. Bleach is great but it has hundreds of filler episodes but it has a incredible twist that you will never see coming somewhere in the next 40 episodes and the fighting will get better soon. The whole series is great though (but its not over). And Ichigo is hilarious.